● Video editor & AI creative producer

Creative that converts.

Vertical ads for paid social — UGC, 3D animation, claymation, podcast-style story ads — written, produced on an AI pipeline, and cut by one person with six years on the timeline.

Email me see the work ↓

rueda.markcarlo@gmail.com · usually replies same day

30 seconds,
six real ads ↗

years editing & motion

brands shipped for

← yes, I counted

ad formats, one pipeline

// the work

Real ads. real feeds.
Tap any to watch.

Vertical creative built for Meta and TikTok — insurance, e-commerce, sleep, wellness. Every spoken line gets a matching shot, so the frame never sits still.

these are the real cuts — sound on in the pop-up

// image ads

Static that still sells.

Concept batches built to test positioning, not just design — each one argues a different reason to buy, so the winner tells you where the next dollar goes.

// the method

AI renders. taste converts.

STORY AD — DRAFT 3VO 0:38

My grandfather kept one book by his bed for forty years.

HOOK — 3 sec max

He never talked about it. He just… read it. Every night.

b-roll: lamplight, worn page ✓

After he passed, I finally opened it. Chapter 79.

the turn — cut on "opened"

And I understood why he never needed to explain.

slow push-in, let it breathe

Tap below — the same edition is still printed.

CTA — product, hands only

rule: if a line has no picture, the line gets rewritten.

STEP 01

Script & beats

Hook, proof, mechanism, CTA — locked before a single frame exists.

STEP 02

Coverage map

Every spoken line gets its own shot. Never three seconds without a matching picture.

STEP 03

Generate & QC

Reference-locked characters and sets, so ad #14 matches ad #1. Every clip spec-checked and eyeballed frame by frame.

STEP 04

The cut

Pacing, sound, captions, compliance. Six years of instinct — the part AI can't do.

// about

Hi — I'm Mark.

I design to move brands forward — shaping clarity from complexity, and helping them go beyond the lines of just looking good to actually connecting with people.

These days that means paid-social video: I write the script, build the visuals on an AI production pipeline, and cut the ad myself. Insurance, e-commerce, sleep, wellness — English and French, UGC through claymation. When a client needs ten variants to test, they get ten, not one.

BA BroadcastingUniversity of the East · 2021–2025

Google AI EssentialsGoogle · 2025

White Belt — LSSEdu360 · 2025

// say hi

Got an offer that deserves a better ad?

Tell me what you're selling and I'll tell you exactly what I'd make, how fast, and what it costs. No deck, no retainer talk.

Email me usually replies same day · rueda.markcarlo@gmail.com